Publications
Publications
- September 2010
- HBS Case Collection
Angie's List
Abstract
Angie's List is a paid subscription-based service that gives consumers online access to member-submitted reviews of plumbers, electricians, and other home service providers. Customer and revenue growth are strong, but customer acquisition costs are high and the company is unprofitable. It also faces increasing competition from free alternatives which have generated heavy buzz by creating a fun, social user experience. To survive in this environment, the CEO must decide how best to balance growth and profits: maintain the current course, launch a new product focused on health care provider reviews, reduce advertising expenses, or even eliminate its subscription fee.
Keywords
Citation
Weaver, Ray. "Angie's List." Harvard Business School Case 511-063, September 2010.