Case | HBS Case Collection | September 2010 (Revised November 2010)

Ze-gen: Commercializing Clean Tech

by Lynda M. Applegate, Kaitlyn Lyons and Scott Prozeller


The Ze-gen case covers the first five years in the life of a clean-tech start-up. Ze-gen had developed an innovative technology that converted solid waste into synthesis gas (called syngas). This technology was in testing at the company's pilot plant, built next to the New Bedford, Massachusetts landfill. By summer 2010, Davis's team was poised to take the next big step in building a successful clean-tech company. It was time to take the company's technology to market, identify customers willing to pay, and scale the business for commercial success.

Keywords: Business Startups; Renewable Energy; Entrepreneurship; Financing and Loans; Environmental Sustainability; Commercialization; Green Technology Industry; New Bedford;


Applegate, Lynda M., Kaitlyn Lyons, and Scott Prozeller. "Ze-gen: Commercializing Clean Tech." Harvard Business School Case 811-014, September 2010. (Revised November 2010.)