Background Note | HBS Case Collection | 2013 (Revised from original 2010 version)

The Cage-Free Egg Movement

by Michael W. Toffel and Stephanie van Sice
 

Abstract

Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses, and announcements by some companies to shift egg purchases or sales from conventional to alternative production methods.

Keywords: Animal-Based Agribusiness; Governing Rules, Regulations, and Reforms; Rights; Supply Chain Management; Natural Environment; Social Issues; Competitive Strategy; Agriculture and Agribusiness Industry;

Language: English Format: Print 7 pages Purchase

Citation:

Toffel, Michael W., and Stephanie van Sice. "The Cage-Free Egg Movement." Harvard Business School Background Note 611-021, February 2013. (Revised from original September 2010 version.)

Related Work

  1. Background Note | HBS Case Collection | 2013 (Revised from original 2010 version)

    The Cage-Free Egg Movement

    Michael W. Toffel and Stephanie van Sice

    Describes the social movement confronting conventional egg production techniques (battery cages) based on animal welfare concerns, and some merits and drawbacks of cage-free alternatives. Highlights animal rights activist campaigns, political and regulatory responses, and announcements by some companies to shift egg purchases or sales from conventional to alternative production methods.

    Keywords: Animal-Based Agribusiness; Governing Rules, Regulations, and Reforms; Rights; Supply Chain Management; Natural Environment; Social Issues; Competitive Strategy; Agriculture and Agribusiness Industry;

    Citation:

    Toffel, Michael W., and Stephanie van Sice. "The Cage-Free Egg Movement." Harvard Business School Background Note 611-021, February 2013. (Revised from original September 2010 version.)
    CiteView DetailsPurchase Related

About the Author

Photo
Michael W. Toffel
Associate Professor of Business Administration, Marvin Bower Fellow
Technology and Operations Management

View Profile »
View Publications »

 
Resources
Contact Related Links Resources