Teaching Note | HBS Case Collection | 2010

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)

by Elie Ofek and Natalie Kindred

Abstract

Teaching Note for 510076.

Keywords: Customers; Adoption; Non-Renewable Energy; Fluctuation; Price; Innovation and Invention; Marketing; Motivation and Incentives; United States;

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12 pages

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Ofek, Elie, and Natalie Kindred. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN). Harvard Business School Teaching Note 511-035, September 2010.

For centuries Lafite has been the most admired wine Estate in the world. How does Baron Eric de Rothschild protect this crown jewel in a conservative manner while DBR develops other Chateaux blending wine programs, reaches out to new areas such as China and begins to take a more active interest in the world's number one market—the United States.

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