Teaching Note | HBS Case Collection | September 2010

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)

by Elie Ofek and Natalie Kindred

Abstract

Teaching Note for 510076.

Keywords: Customers; Adoption; Non-Renewable Energy; Fluctuation; Price; Innovation and Invention; Marketing; Motivation and Incentives; United States;

Citation:

Ofek, Elie, and Natalie Kindred. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN). Harvard Business School Teaching Note 511-035, September 2010.