Teaching Note | HBS Case Collection | August 2010 (Revised May 2012)

Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged) (TN)

by Sunil Gupta

Abstract

Teaching Note for 510063 and 512082

Keywords: Banks and Banking; Strategy; Customers; Technology Adoption; Decisions; Product Launch; Mobile Technology; Banking Industry;

Citation:

Gupta, Sunil. "Bank of America: Mobile Banking and Bank of America: Mobile Banking (Abridged) (TN)." Harvard Business School Teaching Note 511-053, August 2010. (Revised May 2012.)