Conference Presentation | 22 Jul 2007

Soft, Stiff, and in between: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry

by Shon R. Hiatt

Keywords: Society; Entrepreneurship; Food and Beverage Industry; United States;

Citation:

Hiatt, Shon R. "Soft, Stiff, and in between: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry." Paper presented at the Cornell-McGill Conference on Institutions and Entrepreneurship, Ithaca, NY, July 22, 2007.