Publications
Publications
- 22 Jul 2007
Soft, Stiff, and in between: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry
By: Shon R. Hiatt
Keywords
Citation
Hiatt, Shon R. "Soft, Stiff, and in between: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry." Paper presented at the Cornell-McGill Conference on Institutions and Entrepreneurship, Ithaca, NY, July 22, 2007.