Case | HBS Case Collection | August 2010 (Revised February 2014)

Vitalia Franchise

by Regina E. Herzlinger and Beatriz Munoz-Seca


Cathy Hoffmann has rapidly grown her novel facilities for day care therapy for elders with mild cognitive and physical problems. But she needs to decide whether to franchise or own the next expansion.

Keywords: Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Ownership Stake; Franchise Ownership; Expansion; Health Industry; Spain;


Herzlinger, Regina E., and Beatriz Munoz-Seca. "Vitalia Franchise." Harvard Business School Case 311-035, August 2010. (Revised February 2014.)