Publications
Publications
- 4 Nov 2007 - 7 Nov 2007
From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry
By: Shon R. Hiatt and Wesley Sine
Keywords
Citation
Hiatt, Shon R., and Wesley Sine. "From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry." Paper presented at the INFORMS Annual Meeting, Seattle, WA, November 4–7, 2007.