Conference Presentation | 4 Nov 2007 - 7 Nov 2007

From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry

by Shon R. Hiatt and Wesley Sine

Keywords: Business Ventures; Society; Entrepreneurship; Food and Beverage Industry; United States;

Citation:

Hiatt, Shon R., and Wesley Sine. "From Demon Rum to Dr. Pepper: Social Movements, Entrepreneurial Opportunity, and the Emergence of the American Soft Drink Industry." Paper presented at the INFORMS Annual Meeting, Seattle, WA, November 4–7, 2007.