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Supplement
| HBS Case Collection
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2011
(Revised from original 2010 version)
Erik Peterson at Biometra (C)
by
John J. Gabarro, Thomas J. DeLong and Jevan Soo
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Abstract
Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.
Keywords: Conferences;
Leadership;
Management;
Product Launch;
Problems and Challenges;
Citation:
Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (C)." Harvard Business School Supplement 411-033, July 2011. (Revised from original August 2010 version.)