Supplement | HBS Case Collection | August 2010 (Revised July 2011)

Erik Peterson at Biometra (C)

by John J. Gabarro, Thomas J. DeLong and Jevan Soo


Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.

Keywords: Conferences; Leadership; Management; Product Launch; Problems and Challenges;


Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (C)." Harvard Business School Supplement 411-033, August 2010. (Revised July 2011.)