Supplement | HBS Case Collection | 2011 (Revised from original 2010 version)

Erik Peterson at Biometra (C)

by John J. Gabarro, Thomas J. DeLong and Jevan Soo

Abstract

Describes the outcome of Erik Peterson's meetings over the course of two days with a number of senior executives from the parent company. Students should have read the (A) and (B) cases. The (C) case may be assigned with the (D) case. A redisguised and updated version of earlier case 494-007.

Keywords: Conferences; Leadership; Management; Product Launch; Problems and Challenges;

Citation:

Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (C)." Harvard Business School Supplement 411-033, July 2011. (Revised from original August 2010 version.)