Case | HBS Case Collection | August 2010 (Revised September 2011)

Driving Sustainability at Bloomberg L.P.

by Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason


Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social change within organizations. Issues highlighted in the case for discussion include the following: How can committed employees implement an innovative sustainability initiative within a large corporation? How can ESG data be more strategic for both Bloomberg and investors? And finally, how should the ESG data industry be structured, and what impact does ESG data have on the future institutionalization of sustainability?

Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY);


Marquis, Christopher, Daniel Beunza, Fabrizio Ferraro, and Bobbi Thomason. "Driving Sustainability at Bloomberg L.P." Harvard Business School Case 411-025, August 2010. (Revised September 2011.)