Case | HBS Case Collection | August 2010 (Revised September 2010)

Paradise Travel Advisory Service

by Paul W. Marshall, Charles Anthony Miller and Collins Pettus Ward


New managers in a troubled company are faced with developing and implementing a plan to increase revenue in a travel service business.

Keywords: Business Plan; Entrepreneurship; Borrowing and Debt; Revenue; Problems and Challenges; Travel Industry;


Marshall, Paul W., Charles Anthony Miller, and Collins Pettus Ward. "Paradise Travel Advisory Service." Harvard Business School Case 811-020, August 2010. (Revised September 2010.)