Case | HBS Case Collection | 2010 (Revised from original 2010 version)

Paradise Travel Advisory Service

by Paul W. Marshall, Charles Anthony Miller and Collins Pettus Ward

Abstract

New managers in a troubled company are faced with developing and implementing a plan to increase revenue in a travel service business.

Keywords: Business Plan; Entrepreneurship; Borrowing and Debt; Revenue; Problems and Challenges; Travel Industry;

Citation:

Marshall, Paul W., Charles Anthony Miller, and Collins Pettus Ward. "Paradise Travel Advisory Service." Harvard Business School Case 811-020, September 2010. (Revised from original August 2010 version.)