Teaching Note | HBS Case Collection | August 2010

The London 2012 Olympic Games (TN)

by John T. Gourville and Marco Bertini


Teaching Note for 510039.

Keywords: Games, Gaming, and Gambling; Price; Motivation and Incentives; Revenue; London;


Gourville, John T., and Marco Bertini. "The London 2012 Olympic Games (TN)." Harvard Business School Teaching Note 511-027, August 2010.