Supplement | HBS Case Collection | July 2010 (Revised August 2011)

Erik Peterson at Biometra (B)

by John J. Gabarro, Thomas J. DeLong and Jevan Soo


This one-paragraph case adds to the data presented in the (A) case. A redisguised and updated version of earlier case 494-006.

Keywords: Business Units; Leadership; Management; Product Launch; Problems and Challenges;


Gabarro, John J., Thomas J. DeLong, and Jevan Soo. "Erik Peterson at Biometra (B)." Harvard Business School Supplement 411-032, July 2010. (Revised August 2011.)