Teaching Note | HBS Case Collection | July 2010

Shanzhai! MediaTek and the "White Box" Handset Market (TN)

by Willy C. Shih

Abstract

Teaching Note for 610081.

Keywords: Innovation and Invention; Hardware; Mobile Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China;

Citation:

Shih, Willy C. Shanzhai! MediaTek and the "White Box" Handset Market (TN). Harvard Business School Teaching Note 611-007, July 2010.