Case | HBS Case Collection | June 2010 (Revised August 2010)

State Grid: Corporate Social Responsibility

by Christopher Marquis, Nancy Dai, Dongning Yang and Hong Wu

Abstract

In October 2009, State Grid, the largest utility company in the world, and a pioneer and leader in CSR practices in China, was planning its 2009 CSR Report and long-term CSR implementation. Some of the specific challenges faced at the time include: How could the company balance the different stakeholder expectations and respond to their concerns in a clear and concise way? To what extent should the company reference international standards in its CSR reporting? How could it change the mindsets of 1.5 million employees across diverse geographies to help them abide by CSR principles and management policies on a daily basis? Finally, how could State Grid improve its stakeholder management to establish mutual trust with stakeholders so that they would see State Grid as a responsible company?

Keywords: Corporate Social Responsibility and Impact; Management Systems; Business and Stakeholder Relations; Corporate Accountability; Behavior; Change Management; Global Range; Employees; Utilities Industry; China;

Citation:

Marquis, Christopher, Nancy Dai, Dongning Yang, and Hong Wu. "State Grid: Corporate Social Responsibility." Harvard Business School Case 410-141, June 2010. (Revised August 2010.)