Teaching Note | HBS Case Collection | June 2010

Southwest Airlines: In a Different World (TN)

by James L. Heskett and W. Earl Sasser

Abstract

Teaching Note for 910419.

Keywords: Competition; Price; Service Operations; Globalization; Cost vs Benefits; Air Transportation Industry; New York (state, US);

Citation:

Heskett, James L., and W. Earl Sasser. "Southwest Airlines: In a Different World (TN)." Harvard Business School Teaching Note 910-426, June 2010.