Case | HBS Case Collection | June 2010 (Revised April 2011)

Continental Media Group: Business Highlights

by Robert L. Simons and Kathryn Rosenberg


Continental Media Group has a series of business reviews struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday Packet--is described and illustrated in exhibits. Top managers use this system to focus organizational attention on the critical uncertainties of the business. Provides examples of how new strategies emerge from the dialogue that is generated by the interactive control system.

Keywords: Accounting; Governance Controls; Management Systems; Risk Management; Business Strategy; Publishing Industry;


Simons, Robert L., and Kathryn Rosenberg. "Continental Media Group: Business Highlights." Harvard Business School Case 110-087, June 2010. (Revised April 2011.)