Teaching Note | HBS Case Collection | June 2010

Playing with Fire at Sittercity (A) (TN)

by Noam T. Wasserman and Rachel Gordon


Note: This mini-Teaching Note was created to provide a brief overview of the teaching plan for this case. Please see the upcoming, fuller Teaching Note for an extensive overview of the underlying research, pedagogical approaches, and other teaching issues.

Keywords: Online Technology; Service Delivery; Family Ownership; Problems and Challenges; Growth and Development Strategy; Expansion; Service Industry; Boston;


Wasserman, Noam T., and Rachel Gordon. "Playing with Fire at Sittercity (A) (TN)." Harvard Business School Teaching Note 810-120, June 2010.