Publications
Publications
- June 2010
- HBS Case Collection
Radiant Cosmetics: What's in a Pout? (TN)
By: Robert C. Pozen and Mary Ellen Webster Hammond
Abstract
Teaching Note for 310003.
Keywords
Product Launch; Decisions; Brands and Branding; Distribution; Globalized Markets and Industries; Intellectual Property; Product Positioning; Marketing Strategy; Consumer Products Industry; Fashion Industry; France
Citation
Pozen, Robert C., and Mary Ellen Webster Hammond. "Radiant Cosmetics: What's in a Pout? (TN)." Harvard Business School Teaching Note 310-130, June 2010.