Journal Article | Management Research | 2010

Competitiveness: Business Model Reconfiguration for Innovation and Internationalization

by Ramon Casadesus-Masanell and Joan E. Ricart

Abstract

The purpose of this paper is to reflect on competitiveness by using the business model concept and to understand the need to adapt business models to changes in the environment.

Keywords: Modeling innovation; business improvement; Spain; competitive strategy; Business Model; Change; Globalization; Innovation and Invention; Situation or Environment; Competition;

Citation:

Casadesus-Masanell, Ramon, and Joan E. Ricart. "Competitiveness: Business Model Reconfiguration for Innovation and Internationalization." Management Research 8, no. 2 (2010): 123–149.