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Article
| Harvard Business Review
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November 2010
People Often Trust Eloquence More Than Honesty
by
Todd Rogers and Michael I. Norton
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Abstract
This article presents a dual interview based on a research study we conducted. Our study found that an artful dodger of questions was generally considered more likable than a person who answered the same questions directly but with less eloquence. We comment on the implications of this research for political campaigns and business management.
Keywords: Research;
Social Psychology;
Business or Company Management;
Government and Politics;
Advertising Campaigns;