Case | HBS Case Collection | May 2010 (Revised November 2012)

The Smart Grid

by Rebecca Henderson, Noel Maurer and Catherine Ross


The development of the smart grid—the integration of traditional elements of energy transmission and delivery with information technology—heralds a new era in the power industry. Many new business opportunities will be created as the smart grid gets developed. What strategies should Cisco employ to become a leader in this industry? What obstacles and challenges must Cisco overcome to compete successfully in this new industry?

Keywords: Energy; Innovation Strategy; Technological Innovation; Problems and Challenges; Growth and Development; Information Technology; Strategy; Energy Industry;


Henderson, Rebecca, Noel Maurer, and Catherine Ross. "The Smart Grid." Harvard Business School Case 310-072, May 2010. (Revised November 2012.)