Abstract
The development of the smart grid—the integration of traditional elements of energy transmission and delivery with information technology—heralds a new era in the power industry. Many new business opportunities will be created as the smart grid gets developed. What strategies should Cisco employ to become a leader in this industry? What obstacles and challenges must Cisco overcome to compete successfully in this new industry?
Keywords: Energy;
Innovation Strategy;
Technological Innovation;
Problems and Challenges;
Growth and Development;
Information Technology;
Strategy;
Energy Industry;
Citation:
Henderson, Rebecca, Noel Maurer, and Catherine Ross. "The Smart Grid." Harvard Business School Case 310-072, November 2012. (Revised from original May 2010 version.)