Teaching Note | HBS Case Collection | May 2010

Re-THINK-ing THINK: The Electric Car Company (TN)

by Joseph B. Lassiter III

Abstract

Teaching Note for [810105].

Keywords: Production; Product Launch; Entrepreneurship; Investment; Environmental Sustainability; Brands and Branding; Distribution; Factories, Labs, and Plants; Auto Industry; Indiana; Norway;

Citation:

Lassiter, Joseph B., III. "Re-THINK-ing THINK: The Electric Car Company (TN)." Harvard Business School Teaching Note 810-133, May 2010.