Article | American Behavioral Scientist | March–April 1978
by D. A. Leonard and E. M. Rogers
Keywords: Theory; Marketing; Society;
Citation:
Leonard, D. A., and E. M. Rogers. "Testing Social Theories in Marketing Settings." American Behavioral Scientist 21, no. 4 (March–April 1978).
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Case | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (A)
Dorothy A. Leonard
Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry;
Supplement | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (B)
Keywords: Interpersonal Communication; Teaching; Cases; Mathematical Methods; Conflict Management;
Assistant Professor Jo Worthington (C)
Keywords: Interpersonal Communication; Learning; Teaching; Cases; Conflict Management;