|
Chapter
| Nihon no Kigyou System 2: Soshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy)
| 1993
Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)
by
Hirotaka Takeuchi and Michael E. Porter
|
Keywords: Competitive Strategy;
Marketing Strategy;
Trade;
Citation:
Takeuchi, Hirotaka, and Michael E. Porter. "Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)." In Nihon no Kigyou System 2: Soshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy), edited by Hiroyuki Itami, Tadao Kagono, and Motoshige Ito. Bungei Shunjau, 1993, Japanese ed.