Chapter | Nihon no Kigyou System 2: Soshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy) | 1993

Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)

by Hirotaka Takeuchi and Michael E. Porter

Keywords: Competitive Strategy; Marketing Strategy; Trade;

Citation:

Takeuchi, Hirotaka, and Michael E. Porter. "Kokusai Marketing to Kyousou Senryaku (International Marketing and Competitive Strategy)." In Nihon no Kigyou System 2: Soshiki to Senryaku (Japanese Corporate System 2: Organization and Strategy), edited by Hiroyuki Itami, Tadao Kagono, and Motoshige Ito. Bungei Shunjau, 1993, Japanese ed.