Article | Journal of Consumer Research | March 1985
by D. A. Leonard
Keywords: Leadership; Technology; Innovation and Invention; Change;
Citation:
Leonard, D. A. "Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation." Journal of Consumer Research 11, no. 4 (March 1985).
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Case | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (A)
Dorothy A. Leonard
Keywords: Education; Teaching; Strategy; Communication Strategy; Training; Leadership Style; Education Industry;
Supplement | HBS Case Collection | 2012 (Revised from original 2010 version)
Assistant Professor Jo Worthington (B)
Keywords: Interpersonal Communication; Teaching; Cases; Mathematical Methods; Conflict Management;
Assistant Professor Jo Worthington (C)
Keywords: Interpersonal Communication; Learning; Teaching; Cases; Conflict Management;