Teaching Note | HBS Case Collection | April 2010

Four Products (2008): Predicting Diffusion (TN)

by John T. Gourville

Abstract

Teaching Note for 508103.

Keywords: Forecasting and Prediction; Marketing; Innovation and Invention; Demand and Consumers;

Citation:

Gourville, John T. "Four Products (2008): Predicting Diffusion (TN)." Harvard Business School Teaching Note 510-113, April 2010.