| HBS Case Collection
(Revised June 2011)
Television Competes for a Digital Audience
In the face of major disruption in the industry television networks have sought new revenue sources, implemented cost-cutting measures and strategized on ways to monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption.
Keywords: Television Entertainment;
Media and Broadcasting Industry;