Case | HBS Case Collection | March 2010 (Revised October 2010)

The Huffington Post

by Thomas R. Eisenmann, Toby E. Stuart and David Kiron

Abstract

In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (e.g., Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.

Keywords: Networks; Business Model; Cost vs Benefits; Internet; Entrepreneurship; Growth and Development Strategy; Publishing Industry; Media and Broadcasting Industry;

Citation:

Eisenmann, Thomas R., Toby E. Stuart, and David Kiron. "The Huffington Post." Harvard Business School Case 810-086, March 2010. (Revised October 2010.)