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Case
| HBS Case Collection
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2010
(Revised from original 2010 version)
The Huffington Post
by
Thomas R. Eisenmann, Toby E. Stuart and David Kiron
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Abstract
In Feb. 2010, management of the Huffington Post, a fast-growing but not-yet-profitable Internet newspaper that aggregates blog posts from unpaid contributors and excerpts of stories originally published by other news sites, faces a number of decisions about its growth strategy. Foremost, Huffington Post management must determine whether to rely to a greater extent upon social networking technologies (e.g., Facebook, Twitter) to select and present the content delivered to specific users or continue to rely on human editors to play a curator role.
Keywords: Networks;
Business Model;
Cost vs Benefits;
Internet;
Entrepreneurship;
Growth and Development Strategy;
Publishing Industry;
Media and Broadcasting Industry;
Citation:
Eisenmann, Thomas R., Toby E. Stuart, and David Kiron. "The Huffington Post." Harvard Business School Case 810-086, October 2010. (Revised from original March 2010 version.)