Case | HBS Case Collection | March 2010 (Revised June 2011)

Mirae Asset: Korea's Mutual Fund Pioneer

by Mukti Khaire, Michael Shih-ta Chen and G.A. Donovan

Abstract

Park Hyeon-Joo, the founder and chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to its Korean customers, the company then began selling local-currency funds in India and Brazil. Now Hyeon-Joo has to decide his next steps. Should he build on his emerging market expertise and focus his business expansion in developing countries? If so, where should he concentrate his efforts—India, Brazil, China, or other countries? Or should he instead focus on expanding into developed markets through operations in New York and London?

Keywords: Developing Countries and Economies; Entrepreneurship; Investment; Global Strategy; Emerging Markets; Financial Services Industry; South Korea;

Citation:

Khaire, Mukti, Michael Shih-ta Chen, and G.A. Donovan. "Mirae Asset: Korea's Mutual Fund Pioneer." Harvard Business School Case 810-123, March 2010. (Revised June 2011.)