| HBS Case Collection
(Revised from original 2010 version)
Creative Capital: Sustaining the Arts
Creative Capital provides grants to individual artists using a venture capital model—the money comes with guidance and governance. Artists receive money as milestones are reached and also receive guidance on managing their lives and business to increase their sustainability. But as Ruby Lerner, CEO of Creative Capital, looks to the organization's next decade, how can she ensure the sustainability of this high-touch, uniquely individual model?
Growth and Development Strategy;
Financial Services Industry;