Case | HBS Case Collection | March 2010 (Revised June 2010)

Dassault Systemes

by Stefan H. Thomke and Daniela Beyersdorfer


Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and lifelike experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charlès has to decide how to best address this new market segment, characterized by rapidly expanding open communities and new pricing models. What is the right business model for the new brand, and how will it affect the future of Dassault Systèmes?

Keywords: Business Model; Innovation and Invention; Product Development; Product Marketing; Technology Industry;


Thomke, Stefan H., and Daniela Beyersdorfer. "Dassault Systemes." Harvard Business School Case 610-080, March 2010. (Revised June 2010.)