| HBS Case Collection
(Revised from original 2010 version)
Dassault Systèmes, a leader in product lifecycle management software, has enjoyed a very profitable business model in 3D engineering design. In the past, it has successfully managed market disruptions and opportunities through acquisition and organic innovations. Its latest brands, 3DVIA, offers 3D models and lifelike experiences to a new non-professional client category, the consumer. In November 2009, President and CEO Bernard Charlès has to decide how to best address this new market segment, characterized by rapidly expanding open communities and new pricing models. What is the right business model for the new brand, and how will it affect the future of Dassault Systèmes?
Keywords: Business Model;
Innovation and Invention;
Thomke, Stefan H., and Daniela Beyersdorfer. "Dassault Systemes." Harvard Business School Case 610-080, June 2010. (Revised from original March 2010 version.)