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Article
| Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review]
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August 1983
Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)
by
Hirotaka Takeuchi and Michael E. Porter
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Keywords: Marketing;
Management;
Strategy;