Case | HBS Case Collection | March 2010 (Revised February 2013)

Baltic Beverages Holding: Competing in a Globalizing World (A)

by Juan Alcacer, Rasmus Karl Gustaf Molander and Rakeen Mabud

Abstract

The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989–1990.

Keywords: Economics; Globalized Economies and Regions; Government and Politics; Competition; Corporate Strategy; Food and Beverage Industry; Finland; Sweden;

Citation:

Alcacer, Juan, Rasmus Karl Gustaf Molander, and Rakeen Mabud. "Baltic Beverages Holding: Competing in a Globalizing World (A)." Harvard Business School Case 710-430, March 2010. (Revised February 2013.)