Case | HBS Case Collection | February 2010

Revitalizing Dell

by Jan W. Rivkin


Dell Inc., with its vaunted Direct Model, defined success in the personal computer industry for more than a decade. Starting in the mid-2000s, however, the company fell on hard times. In 2009, Michael Dell and his management team must figure out why the Direct Model has faltered and what they can do to revitalize the company.

Keywords: Business Model; Change Management; Industry Growth; Competitive Strategy; Competitive Advantage; Computer Industry;


Rivkin, Jan W. "Revitalizing Dell." Harvard Business School Case 710-442, February 2010.