Background Note | HBS Case Collection | March 2010 (Revised October 2011)

Social Media

by Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton


This note describes the rapidly changing environment of social media and how managers can leverage it.

Keywords: Framework; Knowledge Use and Leverage; Situation or Environment; Social and Collaborative Networks;


Gupta, Sunil, Kristen Amalie Bozzone Armstrong, and Zachary Scott Clayton. "Social Media." Harvard Business School Background Note 510-095, March 2010. (Revised October 2011.)