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Background Note
| HBS Case Collection
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2011
(Revised from original 2010 version)
Social Media
by
Sunil Gupta, Kristen Amalie Bozzone Armstrong and Zachary Scott Clayton
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Abstract
This note describes the rapidly changing environment of social media and how managers can leverage it.
Keywords: Framework;
Knowledge Use and Leverage;
Situation or Environment;
Social and Collaborative Networks;
Citation:
Gupta, Sunil, Kristen Amalie Bozzone Armstrong, and Zachary Scott Clayton. "Social Media." Harvard Business School Background Note 510-095, October 2011. (Revised from original March 2010 version.)