Teaching Note | HBS Case Collection | March 2010 (Revised August 2010)

Slanket: Responding to Snuggie's Market Entry (TN)

by John A. Deighton and Leora Kornfeld

Abstract

Teaching Note for [510034].

Keywords: Market Entry and Exit;

Citation:

Deighton, John A., and Leora Kornfeld. "Slanket: Responding to Snuggie's Market Entry (TN)." Harvard Business School Teaching Note 510-098, March 2010. (Revised August 2010.)