Case | HBS Case Collection | 2010 (Revised from original 2010 version)
by Julie M. Wulf
Discusses how Alibaba Group successfully managed new business ventures to become a leader in China's online marketplaces. Students follow Alibaba Group's transition from a startup to a multibusiness firm with over 15,000 employees in just over a decade. They analyze the evolving dynamics of internal competition and cooperation among Alibaba Group's subsidiaries. Students are also asked to address Alibaba Group's strategy, the role of its corporate center and how to incentivize subsidiary executives.
Keywords: History; Business Subsidiaries; Competition; Multinational Firms and Management; Corporate Strategy; Executive Compensation; Business Headquarters; Cooperation; Organizational Change and Adaptation; Growth and Development Strategy; China;
Citation:
Wulf, Julie M. "Alibaba Group." Harvard Business School Case 710-436, April 2010. (Revised from original March 2010 version.)
Teaching Note | HBS Case Collection | 2012 (Revised from original 2010 version)
Alibaba Group (TN)
Julie M. Wulf
Keywords: Business Startups; Business Subsidiaries; Competition; Motivation and Incentives; Online Technology; Growth and Development; Corporate Strategy; Organizational Structure; Retail Industry; China;
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Article | Management Science | Forthcoming
Who Lives in the C-Suite? Organizational Structure and the Division of Labor in Top Management
Maria Guadalupe, Hongyi Li and Julie Wulf
Keywords: communication; organizational design; functions; centralization; M-form; hierarchy; top management team; C-Suite; information technology; activities; diversification;
Working Paper | HBS Working Paper Series | 2013
Pay Harmony: Peer Comparison and Executive Compensation
Claudine Gartenberg and Julie Wulf
Article | California Management Review | Fall 2012
The Flattening Firm—Not As Advertised
Julie Wulf
Keywords: Organizational Structure; Governance Controls; Decision Making;