Article | Māketingu jānaru [Japan Marketing Journal] | 1991

Kei-haku-tan-shou Shouhin no Kaihatsu: Global Shijou deno Nihon Kigyou no Kyousou Yuuisei (Development of Light-Thin-Short-Small Products: Competitive Advantage of Japanese Firms in the Global Market)

by Hirotaka Takeuchi

Keywords: Competitive Advantage; Business Ventures; Japan;

Citation:

Takeuchi, Hirotaka. "Kei-haku-tan-shou Shouhin no Kaihatsu: Global Shijou deno Nihon Kigyou no Kyousou Yuuisei (Development of Light-Thin-Short-Small Products: Competitive Advantage of Japanese Firms in the Global Market)." Māketingu jānaru [Japan Marketing Journal], no. 40 (1991).