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Article
| Māketingu jānaru [Japan Marketing Journal]
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1992
Shouhin Shiborikomi Genshou ni Miru Nihon Kigyou no Senryaku Kadai (Strategic Issues of Japanese Firms as Evidenced in the Pruning-of-the-Product Phenomena)
by
Hirotaka Takeuchi and Yoshinori Fujikawa
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Keywords: Strategy;
Product;
Japan;
Citation:
Takeuchi, Hirotaka, and Yoshinori Fujikawa. "Shouhin Shiborikomi Genshou ni Miru Nihon Kigyou no Senryaku Kadai (Strategic Issues of Japanese Firms as Evidenced in the Pruning-of-the-Product Phenomena)." Māketingu jānaru [Japan Marketing Journal], no. 46 (1992).