Article | Māketingu jānaru [Japan Marketing Journal] | 1992

Shouhin Shiborikomi Genshou ni Miru Nihon Kigyou no Senryaku Kadai (Strategic Issues of Japanese Firms as Evidenced in the Pruning-of-the-Product Phenomena)

by Hirotaka Takeuchi and Yoshinori Fujikawa

Keywords: Strategy; Product; Japan;

Citation:

Takeuchi, Hirotaka, and Yoshinori Fujikawa. "Shouhin Shiborikomi Genshou ni Miru Nihon Kigyou no Senryaku Kadai (Strategic Issues of Japanese Firms as Evidenced in the Pruning-of-the-Product Phenomena)." Māketingu jānaru [Japan Marketing Journal], no. 46 (1992).