Article | Māketingu jānaru [Japan Marketing Journal] | 1993

Re-engineering: Seikou no Kagi wa Marketing ni ari (Re-engineering: The Key to Success Lies in Marketing)

by Hirotaka Takeuchi and Emi Osono

Keywords: Engineering; Success; Marketing;

Citation:

Takeuchi, Hirotaka, and Emi Osono. "Re-engineering: Seikou no Kagi wa Marketing ni ari (Re-engineering: The Key to Success Lies in Marketing)." Māketingu jānaru [Japan Marketing Journal], no. 51 (1993).