|
Article
| Māketingu jānaru [Japan Marketing Journal]
|
1993
Re-engineering: Seikou no Kagi wa Marketing ni ari (Re-engineering: The Key to Success Lies in Marketing)
by
Hirotaka Takeuchi and Emi Osono
|
Keywords: Engineering;
Success;
Marketing;
Citation:
Takeuchi, Hirotaka, and Emi Osono. "Re-engineering: Seikou no Kagi wa Marketing ni ari (Re-engineering: The Key to Success Lies in Marketing)." Māketingu jānaru [Japan Marketing Journal], no. 51 (1993).