Article | Māketingu jānaru [Japan Marketing Journal] | 1994

Shinseihin no Yosougai no Seikou ga motarasu Kyousou Yuui (Competitive Advantage Arising from the Unexpected Success of New Products)

by Yoshinori Fujikawa and Hirotaka Takeuchi

Keywords: Competitive Advantage; Success;

Citation:

Fujikawa, Yoshinori, and Hirotaka Takeuchi. "Shinseihin no Yosougai no Seikou ga motarasu Kyousou Yuui (Competitive Advantage Arising from the Unexpected Success of New Products)." Māketingu jānaru [Japan Marketing Journal], no. 54 (1994).