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Article
| Māketingu jānaru [Japan Marketing Journal]
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1994
Shinseihin no Yosougai no Seikou ga motarasu Kyousou Yuui (Competitive Advantage Arising from the Unexpected Success of New Products)
by
Yoshinori Fujikawa and Hirotaka Takeuchi
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Keywords: Competitive Advantage;
Success;
Citation:
Fujikawa, Yoshinori, and Hirotaka Takeuchi. "Shinseihin no Yosougai no Seikou ga motarasu Kyousou Yuui (Competitive Advantage Arising from the Unexpected Success of New Products)." Māketingu jānaru [Japan Marketing Journal], no. 54 (1994).