Case | HBS Case Collection | 2012 (Revised from original 2010 version)
by Regina E. Herzlinger
Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market.
Keywords: Insurance; Health; Health Care and Treatment; Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States;
Citation:
Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, August 2012. (Revised from original February 2010 version.)
The Vitality Group: Paying for Self-Care
Regina E. Herzlinger
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Teaching Plan | HBS Case Collection | 2013 (Revised from original 2012 version)
McKesson (TP)
Regina E. Herzlinger and Natalie Kindred
Teaching Note | HBS Case Collection | 2013 (Revised from original 2007 version)
Oprah Winfrey (TN)
Nancy F. Koehn, Marya Besharov, Katherine Miller and Nora Khan
Keywords: Media and Broadcasting Industry; Entertainment and Recreation Industry;
Case | HBS Case Collection | 2013 (Revised from original 2012 version)
ABC Pharmaceuticals
Keywords: Budgets and Budgeting; Earnings Management; Business Model; Health Care and Treatment; Outcome or Result; Pharmaceutical Industry;