Article | Māketingu jānaru [Japan Marketing Journal] | 1998

Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)

by Hirotaka Takeuchi

Keywords: Marketing; Change; Competition;

Citation:

Takeuchi, Hirotaka. "Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)." Māketingu jānaru [Japan Marketing Journal], no. 67 (1998).