|
Article
| Māketingu jānaru [Japan Marketing Journal]
|
1998
Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)
by
Hirotaka Takeuchi
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Keywords: Marketing;
Change;
Competition;
Citation:
Takeuchi, Hirotaka. "Kyousou no Rule wo Kaeru Shuhou to shite no Marketing (Marketing as a Tool to Change the Rules of Competition)." Māketingu jānaru [Japan Marketing Journal], no. 67 (1998).