Article | Māketingu jānaru [Japan Marketing Journal] | 2002

Marketing no Mission towa (What is the Mission of Marketing?)

by Hirotaka Takeuchi

Keywords: Marketing; Mission and Purpose;

Citation:

Takeuchi, Hirotaka. "Marketing no Mission towa (What is the Mission of Marketing?)." Māketingu jānaru [Japan Marketing Journal], no. 83 (2002).