Article | Māketingu jānaru [Japan Marketing Journal] | 2006

Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)

by Hirotaka Takeuchi

Keywords: Change;

Citation:

Takeuchi, Hirotaka. "Henkaku no Jidai ni okeru Back-to-Basics (Back-to-Basics in an Era of Change)." Māketingu jānaru [Japan Marketing Journal], no. 100 (2006).