|
Book
| 1998
Marketing Kakushin no Jidai 1: Kokyaku Souzou (The Age of Marketing Innovation 1: Customer Creation)
by
Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
|
Keywords: Innovation and Invention;
Marketing;
Customers;
Citation:
Shimaguchi, Mitsuaki, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Marketing Kakushin no Jidai 1: Kokyaku Souzou (The Age of Marketing Innovation 1: Customer Creation). Tokyo: Yūhikaku, 1998, Japanese ed.