Book | 2001

Yawarakai Kigyou Senryaku: Marketing Ambition no Jidai (Soft Corporate Strategy: The Age of Marketing Ambition)

by Mitsuaki Shimaguchi, Junzou Ishii, Yukihiko Uehara, Naoto Onzou, Hotaka Katahira and Hirotaka Takeuchi

Keywords: Marketing; Corporate Strategy;

Citation:

Shimaguchi, Mitsuaki, Junzou Ishii, Yukihiko Uehara, Naoto Onzou, Hotaka Katahira, and Hirotaka Takeuchi. Yawarakai Kigyou Senryaku: Marketing Ambition no Jidai (Soft Corporate Strategy: The Age of Marketing Ambition). Kadokawa Shoten, 2001, Japanese ed.