|
Book
| 2001
Yawarakai Kigyou Senryaku: Marketing Ambition no Jidai (Soft Corporate Strategy: The Age of Marketing Ambition)
by
Mitsuaki Shimaguchi, Junzou Ishii, Yukihiko Uehara, Naoto Onzou, Hotaka Katahira and Hirotaka Takeuchi
|
Keywords: Marketing;
Corporate Strategy;
Citation:
Shimaguchi, Mitsuaki, Junzou Ishii, Yukihiko Uehara, Naoto Onzou, Hotaka Katahira, and Hirotaka Takeuchi. Yawarakai Kigyou Senryaku: Marketing Ambition no Jidai (Soft Corporate Strategy: The Age of Marketing Ambition). Kadokawa Shoten, 2001, Japanese ed.