Case | HBS Case Collection | January 2010 (Revised February 2012)

Meetup

by Mikolaj Jan Piskorski and David Chen

Abstract

Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users.

Keywords: Business Growth and Maturation; Decision Choices and Conditions; Business Strategy; Web Services Industry;

Citation:

Piskorski, Mikolaj Jan, and David Chen. "Meetup." Harvard Business School Case 710-408, January 2010. (Revised February 2012.)