| HBS Case Collection
(Revised from original 2010 version)
Meetup, an on-line company providing means of arranging face-to-face meetings, is deciding between two options of increasing its revenue by investing to: (i) increase new sign ups, (ii) improve the engagement of existing users.
Keywords: Business Growth and Maturation;
Decision Choices and Conditions;
Web Services Industry;
Piskorski, Mikolaj Jan, and David Chen. "Meetup." Harvard Business School Case 710-408, February 2012. (Revised from original January 2010 version.)