More from these Authors

• Supplement | HBS Case Collection | 2013 (Revised from original 2013 version)

  Distribution at American Airlines (C)

  Benjamin Edelman

  Presents 2011-2012 updates to American's distribution strategy including new challenges and disputes

  Citation:

  Edelman, Benjamin. "Distribution at American Airlines (C)." Harvard Business School Supplement 913-034, May 2013. (Revised from original March 2013 version.) (request a courtesy copy.)

  CiteView DetailsPurchase

  Related

• Case | HBS Case Collection | 2013

  SaferTaxi: Connecting Taxis and Passengers in South America

  Peter Coles and Benjamin Edelman

  SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that is, it must attract enough passengers and drivers to make its service worthwhile for all. Drivers hesitate to pay for SaferTaxi's smartphones and service unless these will deliver passenger bookings—and passengers have no reason to sign up unless drivers are available. Meanwhile, regulators question the permissibility of online taxi booking in light of regulatory requirements, and some existing taxi booking vendors feel threatened by SaferTaxi's efforts to enter the market. As SaferTaxi attempts to satisfy these diverse constituents, international competition looms. What should SaferTaxi's founders do next?

  Keywords: taxi booking; smartphone; Transportation Networks; Network Effects; Laws and Statutes; South America; Argentina; Brazil; Chile;

  Citation:

  Coles, Peter, and Benjamin Edelman. "SaferTaxi: Connecting Taxis and Passengers in South America." Harvard Business School Case 913-041, April 2013.

  CiteView Details

  Related

• Supplement | HBS Case Collection | 2013 (Revised from original 2012 version)

  V-Cola: Confidential Instructions for Price Down

  Ian Larkin

  This is information for one of the six roles to be used in the V-Cola negotiation exercise. Please see V-Cola General Instructions (912043) and Teaching note (912042) for full information.

  Citation:

  Larkin, Ian. "V-Cola: Confidential Instructions for Price Down." Harvard Business School Supplement 912-049, April 2013. (Revised from original March 2012 version.)

  CiteView DetailsPurchase

  Related